Lead Generation
Turn website visitors into leads in your pipeline.
Build a form or a landing page, and every enquiry arrives in your CRM as a contact and, if you want, a deal.

The journey
From a form on your site to a deal in your CRM
What happens when someone sends you an enquiry.
A visitor fills in your form
On your website or on a GrowthBase360 landing page.
The submission is checked
Spam checks, field rules and rate limits run first.
A contact is found or created
Matched by email. Existing details are never wiped.
A deal is created
In the pipeline and stage you chose, unless the form is contact-only.
Your team is told
An email goes to your team and, if enabled, a confirmation to the person. Automations start.
Main functionality
Everything you need to collect enquiries
Form builder
Names, email, phone, company, dropdowns, checkboxes, dates, numbers, text and more, each with its own rules.
Landing pages
Build a page and publish it at your own address on GrowthBase360, with its own title and sharing details.
Embed anywhere
Add a form to your site with a snippet, inline or as a popup.
Know where leads came from
Campaign details, the page, the form and the referring website are stored with each lead.
Lead scoring
Set rules that score each lead, and mark leads qualified automatically or by hand.
Analytics
See views, leads and conversion by form, page and source, without cookies on your visitors.
Add a form to your site in minutes
Publish the form, then paste one line where you want it to appear. The form runs in its own frame, so your page can never read what visitors type.
- Inline in a page
- As a popup from a button
- Limit it to the websites you approve
<script src="https://growthbase360.com/embed.js"
data-form="YOUR_FORM_ID" async></script>Connected
How it connects to the rest of GrowthBase360
Integrations
Relevant integrations
Paid advertising runs through Zernio. Campaigns launch only after you approve the spend.
FAQ
Frequently asked questions
What happens if the same person submits twice?
Within the form’s window, 30 days by default, a repeat submission is attached to their open deal instead of creating another, and your team is told in a note.
Can I put a form on my existing website?
Yes. Publish the form and add a small snippet to your site. It can sit inline in a page or open as a popup.
How do you deal with spam?
Forms use a hidden trap field, a minimum fill time, rate limits and an optional robot check. You can also limit which websites may show a form.
Stop losing enquiries between tools.
Discover a smarter way to manage, market and grow your business.